Retail & Multi-Site · Digital Signage
Starbucks: digital menu panels, estate-wide.
Starbucks engaged THINK to roll out digital menu panels across its estate of over 130 cafés in Ireland. Modernising menu presentation across the country.
at a glance
- Client
- Starbucks
- Scale
- 130+ cafés in Ireland
- Capabilities
- Digital Signage · Print
- Coverage
- Ireland & NI
the work
On site.
the brief
Starbucks, the renowned global coffeehouse chain, has always been at the forefront of innovation to enhance customer experience. In line with this commitment, Starbucks embarked on a strategic initiative to implement digital menu panels across its stores worldwide. In Ireland, with an estate of over 130 cafés, Starbucks engaged THINK to deliver this rollout.
the challenge
Traditionally, Starbucks relied on signage to display its offerings. However, with evolving customer preferences and technological advancements, the company recognised the need to modernise its approach to menu presentation. The rollout of digital menu panels involved meticulous planning and collaboration across various departments.
our solution
THINK managed the programme end to end. Survey, design, supply and installation. Across the estate. The implementation of digital menu panels has brought about several positive outcomes for Starbucks, including enhanced customer experience, improved operational efficiency, and increased sales and upselling opportunities.
the result
Now the visually appealing presentation of products, coupled with strategically placed promotions and upsell suggestions, contributes to higher average transaction values and increased sales of featured items. The rollout of digital menu panels by THINK for Starbucks exemplifies the company's commitment to leveraging technology. Modernising its menu presentation and strengthening its brand positioning in the highly competitive coffee market.
in their words
“THINK Group play a key role in bringing the Starbucks brand to life across the estate in Ireland and Northern Ireland. Working closely with our internal teams, they ensure everything is thoughtfully aligned, from planning through to installation, delivering consistently high-quality rollouts across both print and digital signage. Their ability to manage complexity while protecting brand standards and minimising disruption makes them a trusted partner in creating great in-store experiences for our customers.”
Celine Gilmer
Group Director of Marketing & Category, EE Group
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